From flat whites in Melbourne to a café de olla in Mexico, via the carts of Thailand and the cafes of Kenya, few things unite the world like our love for a coffee to kick-start to the day.
That’s why NESCAFÉ is calling on people across the country to join a global project to celebrate International Coffee Day 2016 (1 October) – sharing the joy of a morning coffee and becoming part of a unique, round-the-world-24-hour Facebook Live video.
Called ‘Good Morning World’, the movement invites members of the public to upload a few seconds’ video of themselves enjoying their morning coffee, selfie-style, in the run up the date. These will create an international ‘mug chain’ broadcast throughout International Coffee Day, with contributors rubbing shoulders with some 17,000 other people from around the world.
‘Good Morning World’ will follow the sunrise around the globe, giving viewers an insight into how people around the world are starting their days.
And for every #GoodMorningWorld video submitted, NESCAFÉ will provide a coffee plantlet to a farmer around the globe, ensuring high-quality coffee continues to be grown and loved.
Michael Chrisment, Head of Global Integrated Marketing at NESCAFÉ, said: “Wherever you go in the world, you’ll find people starting the day with a great cup of coffee. Few things connect us in the same way. ‘Good Morning World’ unites everyone around the globe in celebrating the simple act of drinking a cup of coffee but in a way that recognises what makes each of us unique. It’s a truly global initiative and one that we hope will show that we’re all more alike than we are different, if only we could find ways to connect with each other.”