On Monday, 1 October 2018, the 77 Member States of the International Coffee Organization (ICO), dozens of coffee associations, businesses and coffee lovers celebrated the fourth annual International Coffee Day all over the world.
International Coffee Day is a global celebration of coffee’s journey from the farm to your local shop. This year’s theme was chosen in order to recognize in particular the role of women in coffee.
In 2015, the ICO launched the first official celebration of ICD with a dedicated website featuring more than 70 events from 35 countries across the world. In 2016, many more events were promoted on the ICD website. In 2017, celebrations were held by people in every continent: from Egypt to South Africa, from Canada to Brazil, from Norway to Greece, from Azerbaijan to Indonesia to Vanuatu. In 2018, the ICO once again called on its Member countries, private companies, independent businesses, public associations, and coffee lovers around the world to organise an event or campaign for ICD with the theme “Women in Coffee”. 80 events were promoted on the dedicated website and shared on social media, which have taken place in 39 countries from the all continents, and 28 worldwide/online. The promotional video, postcard, poster and infographics in the four ICO official languages, created especially for the campaign, were widely used by event organizers to promote their own events, services and products. The photo competition, in its second year, attracted over 2,000 online voters and the promotional video had over 5k hits on YouTube in the first five weeks of being posted online.
How will you celebrate?
Ideas for Activities
Here are a few ideas to get you started on planning your event or campaign for ICD 2019. Use your imagination and have fun creating events and activities dedicated to the world’s favourite drink.
- Host a coffee cupping in your home, office, or local coffee shop
- Run a promotion or discount offer in your coffee shop
- Make a video about your love for coffee to upload to social media using the hashtag #InternationalCoffeeDay
- Host a lecture with your local coffee expert
- Run an art competition with coffee as the theme and hold an exhibition to display all the entries (photos, poems, short stories, paintings, any medium)
- Host a coffee workshop or masterclass – perhaps an introduction to brewing techniques or roasting
- Organise a visit to a coffee farm and/or washing station to get the general public interested in growing coffee
- Start a fundraising campaign to benefit development programmes in a coffee-growing region
- Have a screening of a coffee-related film
So, how are you celebrating #InternationalCoffeeDay?
INTERNATIONAL COFFEE ORGANIZATION
The International Coffee Organization (ICO) is the main intergovernmental organization for coffee, bringing together exporting and importing Governments to tackle the challenges facing the world coffee sector through international cooperation. Its Member Governments represent 98% of world coffee production and 83% of world consumption.