The true power of our sector lies in the unity of all its actors — from producers to consumers. It is this collaboration that makes coffee a key part of the solution to economic and social development. 

In 2025, a challenging year around the globe, we reaffirm our commitment to walk side by side, in favour of the common good. Every act of knowledge sharing, every joint effort, and every mutual support initiative paves the way towards a resilient, inclusive and thriving coffee sector. That's why our central theme to celebrate the International Coffee Day this year is to embrace collaboration more than ever. 

The spirit of International Coffee Day 2025 is to foster a true sense of belonging. We invite everyone to share stories, challenges and successes, to participate in a digital campaign completing the phrase "Coffee is Collaboration because...". Join us engaging this campaign using the hashtag #ICD2025 as a symbol of our commitment to this collaborative movement.